INTEGRATED CAMPAIGN | women create worlds
MotoRepublik wanted to create a space for their Hub UnConference with art and creativity that represents serious "good vibes" with the theme being "Women Create Worlds". It's seen as the gathering point for the Zimbabwe’s generation of curious creatives, entrepreneurs and bosses.
The visual identity of this campaign roll out is derived from the client's desire to create a vibrant space where there's "good vibes only", essentially like a type of utopia where women could meet other like-minded, talented female innovators to get inspired through potential collaboration to enhance a business, or simply just to mix, mingle and cultivate new friends within similar industries. The campaign's identity incorporates the use of colour and collage to induce a utopian look & feel, and evoke a sense of gathering and collaboration.
campaign roll-out
The campaign rollout would start off with introducing the theme of the (un)conference being “Women Create Worlds”. The introduction would entail the infiltration of public spaces and Instagram and Facebook accounts introducing the festivities and speakers before the build up to the app.
The Instagram account utilizes the collage elements to create GIF's and grid layouts. It’s also a direct link to the website and app to generate potential traffic.
The GIFs are essentially playing on the festival's incentive of mingling with various of other women in different industries that cultivate new friendships, ideas and businesses just like the different elements of the GIFs interact with one another to ultimately create a full picture.
infiltration of public spaces
App
The app also functions as a database, but is a more personalized version of the website. It allows you to choose your preferences from the schedule and notify you at the times these occur to guarantee an efficient program.
website
The website is the database of the campaign and contains all the necessary information about the conference. The tickets could be purchased on the platform and it leads users to download the app.
