PACKAGING | sugarbird

This was a client brief from a local craft gin that wanted to be distinctive within a colourful market. Sugarbird also wanted to penetrate a new market of craft gin lovers with a gift set. It had to be idiosyncratic next to their competition’s colourful packaging, but still resonate with their current corporate identity. Their standard typefaces are still applied with their colour palette utilized to give a more sleek and minimalistic look & feel. The secondary packaging itself lends value to the craft side of gin. Its appearance is an undeniable reference to the distillery process of it, making it seem a bit more elite than the average looking gin.

Their minimal colour palette itself is a useful asset to be distinctive within this vibrant market. With gin’s historical and alchemic attributes, this muted colour palette yields the perfect opportunity to have an iconographic approach through using signature and appropriate references. This would not only provide a more holistic view on what the bottle’s content is, but also have a play on the brand’s slogan, “Just Gin”.